Privacy Policy

Effective Date: January 1, 2026

Steven Madden, Ltd. (“Steve Madden”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, mobile applications, or shop in our physical retail stores (collectively, the “Services”).

1. Information We Collect

We collect information from various sources to provide you with a seamless shopping experience. The data we gather generally falls into the following categories:

Information You Provide Directly: When you create an account, make a purchase, join our loyalty program (SM Pass), or contact customer service, we may collect identifiers such as your name, billing/shipping address, email address, phone number, and birth date.
Automatically Collected Technical Data: When you visit our website, we automatically log technical data such as your IP address, browser type, operating system, browsing history, and interactions with our pages.
In-Store Information & Surveillance: For purchases made in our physical stores, we collect transaction details. Additionally, for security and loss-prevention purposes, our retail locations may utilize video monitoring (CCTV).

2. How We Use Your Information

We use the personal information we collect for legitimate business and commercial purposes, including:

Processing and fulfilling your online or in-store orders, returns, and exchanges.
Managing your account and administering our loyalty programs.
Communicating with you regarding your orders, customer service inquiries, special offers, and promotional marketing (with options to opt out).
Improving our website design, security, and overall customer experience.
Preventing, detecting, and investigating fraudulent or illegal activities.

3. Sharing and Disclosure of Information

We value your trust and do not sell your personal data. However, we may share your information with:

Service Providers: Trusted third-party vendors who assist us with e-commerce hosting, payment processing, shipping and fulfillment, and marketing analytics.
Legal & Safety Requirements: Law enforcement agencies, regulators, or courts when required by applicable law, or to protect the rights, property, and safety of Steve Madden, our customers, or others.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance site functionality, analyze traffic patterns, remember your preferences, and deliver targeted advertising tailored to your interests. You can manage or disable cookies through your browser settings, though doing so may impact certain features of our website.

5. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect your personal data from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Your Privacy Choices and Rights

Depending on your jurisdiction, you may have specific rights regarding your personal information, including:

Access & Correction: The right to review, update, or correct your account information.
Opt-Out of Marketing: The right to unsubscribe from promotional emails at any time by clicking the “unsubscribe” link in our emails or updating your account settings.
Data Deletion: The right to request the deletion of your personal data, subject to certain legal exceptions.

7. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted directly on this page with a revised effective date.